Luny
Brand Identity project for Luny, a company that deals with the design and the sale of jewelry.
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Brand values
Brand values
The values that guide the brand are based on the coexistence of the past and the future: tradition and innovation meet both in the products and in the communication of Luny.
- Elegance
- Nature
- Classicism
- Modernity
- Manual skills
Logo
Logo
The final version of the logo consists of naming and descriptor written respectively in Palatino and Futura, fonts associated with elegance and clarity.
The symbol derives from an abstraction of the Palatine lettering: in particular, the shape of the U recalls the one of an apatite gem, while the Y inscribed inside it represents its typical veins and cutting.
Packaging and business card
Packaging and business card
Website
Website
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